Last Updated: February 26, 2020

Top 3 points on Privacy

  1. You control your data. We think products are more enjoyable to use if you know that you’re in control of your data.

  2. You are only contacted when you want. We only contact customers in response. We’re here if you need us and not when you don’t.

  3. If you choose, the only data you share with us is the information you give in the app, messaging, or with Apple Pay.


This Privacy Policy describes the information Go collects when you sign up for, use, access or otherwise interact with any Go applications, products, services, or websites (collectively, “Services”), how we use and share that information, and the choices we offer. This policy applies to all information we collect through our Services, even if you have not signed up for a Go account or downloaded one of our applications.

We may change this policy from time to time. If we make changes, we will notify you by posting the updated policy and revising the “Updated” date above. If we materially change the ways in which we use or share personal information previously collected from you through the Services, we will notify you through the Services, by email, or other communication. We encourage you to review the policy whenever you use our Services to stay informed about our information practices and about the choices available to you.

Collection of Information

Information You Provide

We collect information you provide, such as when you sign up for a Go account or enter information to see if you could potentially save on insurance. We may collect, but are not limited to collecting, the following: your name, driver’s license information, date of birth, address other drivers you’d like to include, your spouse, email address, insurance provider, car years & makes, monthly payment, monthly miles, effective date, and expiration date. 

When you make a payment on our Service, a third party service provider that handles payments for us will receive your payment card information. 

If you contact us directly, we may receive additional information about you. For example, when you contact us for support, we may receive your name, email address, phone number, the contents of your message or attachments that you may send to us, and other information you choose to provide.   

Information We Collect from Your Use of the Services

We collect information about you when you use our Services, including as follows:

Location Information. When you use our navigation  service, if you allow us, we will receive your precise location information. We may also collect the precise location of your device when the app is running in the foreground or background. We use this information to remember your miles, so you don’t have to. We also infer your more general location information (for example, your IP address may indicate your more general geographic region). 

Device Information. We collect device-specific information when you access our Services, including your hardware model, operating system and version, unique device identifiers, mobile network information, and information about the device’s interaction with our Services.

Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view.

Information from Cookies and Similar Technologies. We and third party partners collect information using cookies, pixel tags, or similar technologies. Our third party partners, such as analytics partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.

Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.

Credit. Go only uses credit information in states where it is permitted by law. Credit-based insurance scores are based on information in your credit report. If Go obtains a credit-based insurance score as part of calculating your insurance quote, the inquiry is labeled as being from the insurance company. Insurance-related inquiries are not counted against your credit. If you obtain your credit report from one of the major credit bureaus, you will be able to see the inquiry. But it will not ever lower your score or impact your ability to obtain credit.

Background Checks. We work with third party partners to perform background checks on users who want to use our insurance service and receive publicly available information such as driving records. 

Other third parties. We may receive additional information about you from third parties such as data or marketing partners and combine it with other information we have about you.

Use of Information

We use information about you to provide, maintain, and improve our Services and to deliver the information and support your requests, including your mileage, potential insurance savings, and your account information.

We also use information about you to improve and personalize the Services. To take just one example, when you use Go, we may associate certain information with your use of Go, such as the location of your driver’s license zip code so you don’t have to type in your zip code by hand.

We may use information we collect to send you news and information about our Services, or otherwise communicate with you to provide you with updates, promotional and advertising material, information that you request, respond to comments and questions, and provide customer support.

We also use the information we collect to facilitate transactions and payments. 

We may also use information about you to track and analyze trends and usage in connection with our Services; to protect our rights or property; to verify your identity; and for any other purpose disclosed to you in connection with our Services.

We use the information we collect to find and help prevent fraud, and respond to trust and safety issues that may arise, and for compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency. 

We will also use the information we collect for other purposes for which we provide specific notice at the time the information is collected.

Sharing of Information

We may share personal information about you as follows:

  • With our affiliates for any of the purposes described in this Privacy Policy;

  • With our vendors and service providers retained in connection with the provision of our Services; 

  • With third parties that are integrated with our Services;

  • In connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business;

  • If we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request; to enforce applicable agreements or policies; to protect the security or integrity of our Services; and to protect us, or the public from harm or illegal activities;

  • With your consent; and 

  • With analytics services, such as Google Analytics, that help us collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn about Google’s practices by going to, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at

We do not rent, sell, or share information about you with any companies for their direct marketing purposes.

Third Parties

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.


We take reasonable measures, including administrative, technical, and physical safeguards, to help protect personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.

Your Choices

Location Information

When you first launch our mobile applications, you will be asked to consent to the application’s collection of location information. We currently require this location information in order to provide our Services, so if you do not consent to this collection, you cannot use our Services. If you initially consent to our collection of location information, you can subsequently stop our collection of location information at any time by changing the preferences on your mobile device. If you do so, the Go application will no longer function well. You may also stop our collection of location information by following the standard uninstall process to remove Go applications from your device.


Personal Information. You may change or correct information about yourself in your Go account at any time. You can delete your account whenever you want. We may retain archived copies of information about you for a period of time that is consistent with applicable law. 

Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt-out of receiving promotional messages from us, you will continue to receive administrative messages from us.

Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.

Children’s Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, please alert us via the Contact Information section, below.  

International Visitors

Our Services are hosted in the United States and intended for visitors located within the United States. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. By providing any information, including personal information, on or to the Services, you consent to such transfer, storage, and processing.

Contact Information

If you have any questions, comments, or concerns about our processing activities, please email us at or write to us at P.O. box 78091, 460 Brannan St, San Francisco, CA 94107-9991.

Last Updated: February 26, 2020